Welcome to the State of California 

Fruit, Vegetable, and Physical Activity Campaigns

The Nutrition Education and Obesity Prevention Branch operates a variety of social marketing campaigns and programs designed to increase fruit and vegetable consumption and physical activity levels among low-income families. The campaigns and programs include the Children and Youth Programs (Power Play! Campaign, Early Care and Education, and Youth Engagement); Health Equity Campaigns (Latino Campaign, African American Campaign, Asian American Campaign, and American Indian/Alaska Native Campaign); Retail Program, Worksite Program, Physical Activity Integration Program, and the Rethink Your Drink Campaign.

The campaigns and programs facilitate behavior change by

  • educating low-income consumers directly through multiple venues;
  • enabling organizations and communities to create environments that support fruit and vegetable consumption and physical activity; and
  • establishing policies that make fruits and vegetables and physical activity more accessible.

  • Contact

    California Department of Public Health
    Nutrition Education and Obesity Prevention Branch
    1616 Capitol Avenue, MS 7204
    P.O. Box 997377
    Sacramento, CA 95899-7377

    TEL: (916) 449-5400
    FAX: (916) 449-5414

     
     
    Last modified on: 7/14/2014 1:51 PM