Welcome to the State of California 

Nutrition Education and Obesity Prevention Branch

Retail Program

The Nutrtion Education and Obesity Prevention Branch - Retail Program facilitates partnerships between neighborhood stores and community health agencies to help increase the consumption and purchase of fruits and vegetables among CalFresh eligible Californians. The Retail Program provides retailers statewide with a unique variety of tools, resources, and outreach activities to inspire healthy change among consumers. The Retail Program also provides retailers opportunities to increase fruit and vegetable sales, therefore improving their bottom lines.

Retail Program Video OverviewOpens a new browser window.

Local Health Departments

Click here to access Retail Program trainings, information, and resources like the Retail Program Guidelines Manual, Store Tour Training Kit, and more!

Retailers & Vendors

Click here to learn more about the Retail Program and how partnership can benefit your business!

More Information:

Retail Program Fact Sheet (PDF) Opens a new browser window.
This fact sheet provides an overview of the various components of Retail Program partnerships.

Retail Program: Building Upon and Contributing to the Evidence (PDF)Opens a new browser window.
A look at how Retail Program strategies and interventions can contribute to chronic disease and obesity prevention.

Retail Program Frequently Asked Questions

Industry Partnerships



  • Stephanie Carillo
    (916) 449-5423
  • Rosanna Oliva
    (916) 449-5399
  • Courtney Cagle
    (916) 449-5449
  • Tara Vang
    (916) 324-1173

    Funding for the Retail Program is provided by the USDA’s Supplemental Nutrition Assistance Program. The program is led by the California Department of Public Health.

    Last modified on: 7/14/2014 1:41 PM