Breastfeeding
The California WIC Program promotes, supports and protects exclusive breastfeeding for approximately the first six months of life and continued breastfeeding for at least the first year.
Newsletter: Breastfeeding Times
Our newsletter with the latest breastfeeding news from California WIC.
Training Toolkit for Hospitals, HMOs & Health Care Providers -SB22
Senate Bill 22 charges the California Department of Public Health with recommending a training to improve breastfeeding rates for facilities within the lowest 25% of exclusive breastfeeding rates. This training, developed by our breastfeeding and education specialists, is now available.
Surgeon General's Call to Action to Support Breastfeeding
On January 20, 2011, Surgeon General Regina M. Benjamin released The Surgeon General’s Call to Action to Support Breastfeeding which outlines evidence-based steps that all sectors of a community can take to remove obstacles faced by women who want to breastfeed their babies. A Call to Action is the highest directive that a US Surgeon General can issue, and breastfeeding supporters nationwide applaud this action.
For Moms...
Here is some information for new moms and moms to be.
Resources
For Employers and Employees...
Breastfeeding While Working or Going to School (PDF)
... Spanish
Breastfeeding - The Law (PDF)
...Spanish | Armenian |Chinese | Hmong | Russian | Vietnamese
For Health Professionals...
California WIC Program's Mission Statement
Peer Counseling
WIC Breastfeeding Peer Counseling Program
Breastfeeding Peer Counseling Program Request for Funding (RFF)
WebEx Trainings:
Breastfeeding Peer Counseling Program: Overview for WIC Directors (PowerPoint, 1.4 MB)
Using the California WIC BPC Program Facilitator Guide and Peer Counselor Handbook (PowerPoint, 10.4 MB)
Brochures
The following brochures were developed by Kim-Phuc Nguyen, MS, Cara T. Mai, MPH, RD, and the Santa Clara
Valley Breastfeeding Task Force for the Cooperative Extension, University of California Berkeley with illustrations and design by Viet Marketing Group, San Jose, CA with some illustrations adapted from Childbirth Graphics, Ltd.
Breastfeeding: Best for You, Your Baby and Family (PDF)
...Vietnamese
How to Breastfeed (PDF)
...Vietnamese
Breastmilk: Expression and Storage (PDF)
...Vietnamese
What to Eat: When You Are Breastfeeding (PDF)
...Vietnamese
Taking Care of Sore Nipples and Breast Engorgement (PDF)
...Vietnamese
The Qualities of Breastmilk (PDF)
...Vietnamese
Posters
It's Perfectly Natural (PDF) English/Spanish (2.3 MB) Small Size
...Large Size
Pantry for Mom and Baby Breastfeeding Comparisons (PDF)
...Spanish
Promotional Items
USDA FNS Loving Support™ Promotional Materials
Coalitions and Coordinators
Breastfeeding Awareness Month
Training
Breastfeeding Competency Training: "Using Loving Support™ to Grow and Glow in WIC"
Courses for Breastfeeding Professionals
How Does Formula Compare to Breastmilk: Background Information for Staff (PDF) 
Information for Professionals: Frequently Asked Questions
Policy
California WIC Program Breastfeeding Policies
Information on "Right to Breastfeed in Public" Card
Model Hospital Policy Recommendations, June 2005 (PDF)
Model Hospital Policy Recommendations Online Toolkit
Data, Publications, Reports and Surveys
Journals
International Breastfeeding Journal
Journal of Human Lactation
Websites