California Pedestrian Safety (PedSafe) Program
Building a healthier California is the primary mission of the California Department of Public Health (CDPH). Specifically, pedestrian safety, reducing the number of pedestrian injuries and fatalities statewide, is a goal in the Department’s new 2011-14 Strategic Plan. In addition to reducing death and injuries, creating safe and accessible pedestrian facilities also help to make walking an easy choice. This is viewed as a foundational first step in encouraging the healthy and active lifestyle that is critical to combating obesity and its life threatening health consequences.
In California today we know that approximately 19 percent of traffic fatalities are pedestrian related. That is approximately 58 percent more than the national average. However, while this percentage may seem extraordinary, California is working diligently to reduce the number of individuals injured or killed in pedestrian collisions.
Goals and Activities
As public health works to improve healthy lifestyles through walkable communities and increased physical activity, it is important that we create environments where these activities can happen safely. To help accomplish this, PedSafe implements a variety of activities, emphasizing a multi-prong approach of education, technical assistance, training and facilitation. Projects include:
- Distribution and training for the workbook, Communication for Pedestrian Safety: Risk, Response and Change (PDF, 835 KB). An educational manual with tools, templates and organizational concepts for a broad audience of those working in pedestrian safety.
- Distribution and training for the Workbook, Communication for Pedestrian Safety: Risk, Response and Change. An educational manual with tools, templates and organizational concepts that emphasizes community norm strategies and risk communication planning.
- Promotion of the It’s Up to All of Us media campaign templates and materials.
- Statewide webinars on a variety of pedestrian safety topics.
- Facilitation of the statewide pedestrian safety advisory committee, CalPED.
- Participation and leadership for Strategic Highway Safety Plan, Challenge Area 8.11.
- On-going technical assistance to advocacy groups, local partners, and others regarding pedestrian safety.
PedSafe collaborates with several partners to implement its grant, including:
Funded through the California Office of Traffic Safety, by the National Highway Transportation Safety Administration.