Retail Program Community Health Leaders

The Retail Program arms community health leaders with the tools and resources to work with supermarkets, small chain, and independent markets statewide. Community organizations help to support and enhance the development of local retail relationships and convey important information to consumers about how to increase fruit and vegetable consumption by helping retailers merchandise their fruit and vegetable selection and condition promotional activities.

Find out how you can make a difference in your community today.

Partnership Building
Learn how to connect with local food retailers

Merchandising Materials
Help you retail partner merchandise their selection of fruits and vegetables

Promotional Guidelines
Learn how to conduct promotional events that get community members excited about fruits and vegetables

Retail Program Research, Articles of Interest and Industry Links (PDF)
Review research that assists in evaluating and expanding retail-based activities in California, articles of interest, and links related to retail operations