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Nutrition Education and Obesity Prevention Branch - Retail Program

The Nutrition Education and Obesity Prevention Branch (NEOPB) - Retail Program facilitates partnerships between qualifying neighborhood stores and community health agencies to help increase the consumption and purchase of fruits and vegetables among CalFresh-eligible Californians.

The Retail Program provides retailers statewide with a unique variety of tools, resources, and outreach activities to inspire healthy change among consumers. The Retail Program also provides retailers opportunities to increase fruit and vegetable sales, therefore improving their bottom line.

Model SNAP-Ed Social Marketing Initiative

The Retail Program is featured in the USDA SNAP-Ed Obesity Prevention Toolkit for States (PDF).

 

Contact Us
For more information, please contact NEOPB at (916) 449-5400. 

 
 
Last modified on: 9/30/2014 10:29 AM