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WIC Outreach

WICOutreach@cdph.ca.gov

​

2023 National Breastfeed​​ing Month

The California Department of Public Health/Women, Infants and Children Division (CDPH/WIC) has developed a communications toolkit to spread the word about the importance of breastfeeding and to connect families to WIC breastfeeding support. The toolkit includes an electronic newsletter, six social media posts​ and two new videos that can help families to learn more about practical tips and WIC breastfeeding support services.

The contents of this toolkit can be shared to raise awareness around breastfeeding and to connect families to WIC nutrition education and breastfeeding support during and after National Breastfeeding Month.

Breastfeeding observa​​​nces in August and September:

  • World Breastfeeding Week (August 1–7)
  • Indigenous Milk Medicine Week (August 8–14)
  • AANHPI Breastfeeding Week (August 15–21)
  • Black Breastfeeding Week (August 25–31)
  • Lactancia Latina Week (September 5–11)

Additi​​onal Resources

  • ​California WIC: WIC Breastfeeding Support​
  • U.S. Department of Agriculture: WIC Breastfeeding Support
  • U.S. Department of Agriculture: WIC Works Resources
  • World Alliance for Breastfeeding Action (WABA)
  • California Breastfeeding Coalition

Toolkit Co​​ntents

  1. Social Media
  2. Videos
  3. Newsletter ​

Social Media

Option 1 - Going Back to Work or School

English

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Your breastmilk helps protect your baby from getting sick. WIC offers practical tips and support to parents who want to keep breastfeeding when they return to work or school.

Many WIC offices can provide breast pumps to parents going back to work or school. Talk to your WIC staff to see if you are eligible. With a little planning and support, you can go back to work and keep breastfeeding your baby.

Find a WIC office at MyFamily.WIC.ca.gov.

#CaliforniaWIC #WIC #WICWorks #Breastfeeding #NBM23 #BreastfeedingMonth #WorldBreastfeedingWeek2023 #WBW2023

Image: Getty

Alt Text: Text on graphic reads ā€œGoing back to work or school? Keep your baby healthy with breastmilk.ā€ With an image of a young mother writing on a piece of paper for work while rocking her baby to sleep.

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Spanish

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Su leche materna ayuda a proteger a su bebƩ para que no se enferme. WIC ofrece consejos prƔcticos y apoyo a los padres que desean seguir dar pecho cuando regresen al trabajo o la escuela.

Muchas oficinas de WIC pueden proporcionar sacaleches a los padres que regresan al trabajo o la escuela. Hable con su personal de WIC para confirmar si es elegible. Con un poco de planificación y apoyo, puede volver al trabajo y seguir dando pecho a su bebé.

Encuentre una oficina de WIC en MyFamily.WIC.ca.gov.

#WICdeCalifornia #WIC #WICFunciona #LactanciaMaterna #MesdelaLactanciaMaterna #SemanaMundialdelaLactanciaMaterna2023 #SMLM2023

Imagen: Getty

El texto de la imagen dice: ā€œĀæVolver al trabajo? Mantenga a su bebĆ© saludable con leche materna". Imagen de una joven madre escribiendo en un papel para el trabajo mientras mece a su bebĆ© para que se duerma.

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Option 2 - WIC Breastfeeding Peer Counselors

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New to breastfeeding and have questions or need help? WIC breastfeeding peer counselors are trained parents who breastfed their babies. They will listen to you, answer your questions and encourage you.

Ask if your local WIC office has breastfeeding peer counselors. WIC also has nutrition counselors and registered dietitians to support you and your family through your child’s 5th birthday.

Find your local WIC office at MyFamily.WIC.ca.gov.

#CaliforniaWIC #WIC #WICWorks #Breastfeeding #NBM23 #BreastfeedingMonth #WorldBreastfeedingWeek2023 #WBW2023

Image: Getty

Alt Text: Text on graphic reads ā€œWIC breastfeeding peer counselors are parents like you.ā€ With an image of a young mother holding an infant surrounded in a supportive embrace by two other women.

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Spanish

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¿Nuevo en la lactancia y tiene preguntas o necesita ayuda? Las consejeras de lactancia de WIC son madres capacitadas que dan pecho a sus bebés. Ellas le escucharÔn, responderÔn sus preguntas y le alentarÔn.

Pregunte si su oficina local de WIC tiene consejeros de lactancia. WIC también cuenta con consejeros de nutrición y dietistas registrados para brindarle apoyo a usted y a su familia hasta el quinto cumpleaños de su hijo.

Encuentre una oficina de WIC en MyFamily.WIC.ca.gov​​.

#WICdeCalifornia #WIC #WICFunciona #LactanciaMaterna #MesdelaLactanciaMaterna #SemanaMundialdelaLactanciaMaterna2023 #SMLM2023

Imagen: Getty

El texto de la imagen dice: ā€œLos consejeros de lactancia de WIC son padres como ustedā€. Con una imagen de una joven madre sosteniendo a un bebĆ© rodeada y siendo abrazada por dos mujeres, de manera solidaria.

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Option 3 - Going Back to Work

English - Graphic 1

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Your breastmilk helps protect your baby from getting sick. You can take these steps to keep feeding breastmilk when you return to work or school.

  1. Begin pumping and storing your milk about 2 weeks before you go back to work.
  2. Talk to your manager about a schedule so you can pump or breastfeed your baby at your breaks.
  3. Practice leaving your baby with your childcare provider before you start back to work to get your baby used to feeding when you are not around.

You can learn more at californiabreastfeeding.org for information on breastfeeding protections.

#CaliforniaWIC #WIC #WICWorks #Breastfeeding #NBM23 #BreastfeedingMonth #WorldBreastfeedingWeek2023 #WBW2023

Images: Getty

Alt Text: Text on graphic reads ā€œGoing back to work? Take these steps to keep feeding breastmilk.ā€ With an image of a confidently smiling nurse wearing scrubs and a hijab.

Image

Spanish - Graphic 1

Skip to main content

Su leche materna ayuda a proteger a su bebƩ para que no se enferme. Puede seguir estos pasos para seguir alimentando con leche materna cuando regrese al trabajo o la escuela.

  1. Comience a extraer y almacenar su leche unas 2 semanas antes de volver al trabajo.
  2. Hable con su jefe sobre un horario para que pueda extraer leche o dar pecho a su bebƩ en sus descansos.
  3. Practique dejar a su bebƩ con su proveedor de cuidado infantil antes de volver al trabajo para que su bebƩ se acostumbre a alimentarse cuando usted no estƩ cerca.

Puede obtener mĆ”s información en californiabreastfeeding.org​ para saber mĆ”s sobre las protecciones laborales cuando se amamanta.

#WICdeCalifornia #WIC #WICFunciona #LactanciaMaterna #MesdelaLactanciaMaterna #SemanaMundialdelaLactanciaMaterna2023 #SMLM2023

ImƔgenes: Getty

El texto de la imagen dice: El texto de la imagen dice: ā€œĀæVolver al trabajo? Siga estos pasos para seguir alimentando con leche materna. Con una ​imagen de una enfermera sonriendo confiadamente, usando una bata mĆ©dica y un hiyab.ā€ā€‹

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English - Graphic 2

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Alt Text: Text on graphic reads: Step 1. Begin pumping and storing your milk about 2 weeks before you go back to work. Going back to work? Take these steps to keep feeding breastmilk. Image: A person is using a breast pump with bottles of milk next to them.

Image

Spanish - Graphic 2

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Alt text: El texto de la imagen dice: Paso 1. Empiece a extraer y a guardar la leche materna unas 2 semanas antes de volver a trabajar. ĀæVolver al trabajo? Siga estos pasos para seguir alimentando con leche materna. Imagen: Una persona estĆ” usando un sacaleches con biberones de leche a su lado.

Image

English - Graphic 3

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Alt Text: Text on graphic reads: Step 2. Talk to your manager about a schedule so you can pump or breastfeed your baby at breaks.Going back to work? Take these steps to keep feeding breastmilk. Image: Two people talking in an office.

Image

Spanish - Graphic 3

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Alt Text: El texto de la imagen dice: Paso 2. Hable con su jefe sobre un horario para que pueda extraer leche o dar pecho a su bebé en sus descansos. ¿Volver al trabajo? Siga estos pasos para seguir alimentando con leche materna. Imagen: Dos personas hablando en una oficina.

Image

English - Graphic 4

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Alt Text: Text on graphic reads: Step 3. Practice leaving your baby with your childcare provider before you start back to work. Going back to work? Take these steps to keep feeding breastmilk.​ Image: A baby crawls on a play mat.

Image

Spanish - Graphic 4

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Alt Text: El texto de la imagen dice: Paso 3. Practique dejar a su bebé con su proveedor de cuidado infantil antes de volver al trabajo. ¿Volver al trabajo? Siga estos pasos para seguir alimentando con leche materna. Imagen: Un bebé gatea sobre una alfombra de juegos.

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Option 4 - 3 Newborn Feeding Secrets

English - Graphic 1

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Breastfeeding is like learning a new dance.

  1. Be patient with yourself and your baby. It can take a few days or longer for babies to learn to eat well at the breast.
  2. Your baby's tummy is tiny. Your first breastmilk, colostrum, is all they need.
  3. Babies are more awake on day 2 and getting used to their new world. It is normal for them to cry a little more because of this. Crying doesn’t necessarily mean they’re not getting enough milk. The hospital staff is there to help you learn to feed your baby. Ask for help early and often.

Visit your WIC office or MyFamily.WIC.ca.gov to find out more about feeding newborns.

#CaliforniaWIC #WIC #WICWorks #Breastfeeding #NBM23 #BreastfeedingMonth #WorldBreastfeedingWeek2023 #WBW2023

Images: Getty

Alt Text: Text on graphic reads ā€œHaving a baby soon? Knowing these 3 newborn feeding secrets will empower you!ā€ Image: Pregnant woman taking a video appointment with WIC.

Image

Spanish - Graphic 1

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Dar pecho es como aprender un nuevo estilo de baile.

  1. Sea paciente con usted y su bebƩ. Puede tomar varios dƭas para que los bebƩs aprendan a alimentarse bien del pecho.
  2. El estómago de su bebé es pequeño. Su primera leche materna, el calostro, es todo lo que necesita.
  3. Los bebƩs estƔn mƔs despiertos el dƭa 2 y se estƔn acostumbrando a su nuevo mundo. Es normal que lloren un poco mƔs por esto. Llorar no significa necesariamente que no estƩn recibiendo suficiente leche. El personal del hospital estƔ allƭ para ayudarle a aprender a alimentar a su bebƩ. Pida ayuda pronto y con frecuencia.

Visite su oficina de WIC o MyFamily.WIC.ca.gov para obtener mÔs información sobre la alimentación de los recién nacidos.

​#WICdeCalifo​​rnia #WIC #WICFunciona #LactanciaMaterna #MesdelaLactanciaMaterna #SemanaMundialdelaLactanciaMaterna2023 #SMLM2023

ImĆ”genes​​​: Getty

Alt text: El texto de la imagen dice: ā€œĀæVa a ten​​er un bebĆ© pronto? Ā”Conocer estos 3 secretos de alimentación para reciĆ©n nacidos le empoderarĆ”! Imagen: Una mujer embarazada al aire libre en una videocita con WIC.ā€ā€‹

Image

English - Graphic 2

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Alt Text: Text on graphic reads: Feeding Secret 1. Be patient with yourself and your baby. It can take a few days for babies to learn to eat well at the breast. Having a baby soon? Knowing these 3 newborn feeding secrets will empower you! Image: A person is breastfeeding at a hospital.

Image

Spanish - Graphic 2

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Alt Text: El texto de la imagen dice: Secreto para alimentar 1. Sea paciente con usted y su bebé. Puede tomar varios días para que los bebés aprendan a alimentarse bien del pecho. ¿Va a tener un bebé pronto? ”Conocer estos 3 secretos de alimentación para recién nacidos le empoderarÔ! Imagen: Una persona estÔ dando pecho en un hospital.

Image

English - Graphic 3

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Alt Text: Text on graphic reads: Feeding Secret 2. Your baby's tummy is tiny. Your first breastmilk, colostrum, is all they need. Having a baby soon? Knowing these 3 newborn feeding secrets will empower you! Image: One parent breastfeeding a newborn while the other parent is by their side.

Image

Spanish - Graphic 3

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Alt Text: El texto de la imagen dice: Secreto para alimentar 2. El estómago de su bebé es pequeño. Su primera leche materna, el calostro, es todo lo que necesitan. ¿Va a tener un bebé pronto? ”Conocer estos 3 secretos de alimentación para recién nacidos le empoderarÔ! Imagen: Uno de los padres estÔn dar pecho a un recién nacido mientras el otro padre estÔ a su lado.

Image

English - Graphic 4

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Alt Text: Text on graphic reads: Feeding Secret 3. Babies are more awake on day 2 and getting used to their new world. It is normal for them to cry a little more. Having a baby soon? Knowing these 3 newborn feeding secrets will empower you! ā€‹Image: A smiling health care worker. 

Image

Spanish - Graphic 4

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Alt text: El texto de la imagen dice: Secreto para alimentar 3. Los bebés estÔn mÔs despiertos el día 2 y se estÔn acostumbrando a su nuevo mundo. Es normal que lloren un poco mÔs. El personal del hospital estÔ allí para ayudarle a aprender a alimentar a su bebé. Pida ayuda pronto y con frecuencia ¿Va a tener un bebé pronto? ”Conocer estos 3 secretos de alimentación para recién nacidos le empoderarÔ! Imagen: Un trabajador de atención médica sonriente.

Image

Option 5 - Every Drop Counts

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Every ounce of breastmilk you feed your baby provides important health benefits! Whether you feed only breastmilk or a mix of breastmilk and infant formula, your baby will benefit from your breastmilk.

WIC supports all parents’ feeding choices.

Learn how you can continue providing breastmilk to your baby when you go back to work or school at MyFamily.WIC.ca.gov.

#CaliforniaWIC #WIC #WICWorks #Breastfeeding #NBM23 #BreastfeedingMonth #WorldBreastfeedingWeek2023 #WBW2023

Image: Getty

Alt Text: Text on graphic reads ā€œWhen feeding breastmilk, every drop counts!ā€ with​ image of baby bottle containing breastmilk. ā€‹

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Spanish

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”Cada onza de leche materna que alimenta a su bebé proporciona importantes beneficios para la salud! Ya sea que alimente solo con leche materna o con una mezcla de leche materna y fórmula para bebés, su bebé se beneficiarÔ de su leche materna.

WIC apoya las opciones de alimentación de todos los padres.

Aprenda cómo puede continuar proporcionando leche materna a su bebé cuando regrese al trabajo o la escuela en MyFamily.WIC.ca.gov.

#WICdeCalifornia #WIC #WICFunciona #LactanciaMaterna #MesdelaLactanciaMaterna #SemanaMundialdelaLactanciaMaterna2023 #SMLM2023

Imagen: Getty

Alt Text: El texto de la imagen dice: ā€œCuando se alimenta con leche materna, Ā”cada gota cuenta!ā€ Imagen: Un biberón que contiene leche materna.

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Option 6 - Breastfeeding on the Go?

English

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In California, August is a great time to get outdoors and enjoy some physical activity with your baby. It can be warm so be sure to take along some water and sun-protection.

California law says it is your right to breastfeed in public.

WIC offers some tips:

  • Do what is comfortable for you.
  • Use a baby sling.
  • Layer a loose-fitting shirt over a tank top. This lets you pull up your top and breastfeed your baby.

Find your local WIC office for more breastfeeding tips and support at MyFamily.WIC.ca.gov.

#CaliforniaWIC #WIC #WICWorks #Breastfeeding #NBM23 #BreastfeedingMonth #WorldBreastfeedingWeek2023 #WBW2023

Image: Getty

Alt Text: Text on graphic reads ā€œBreastfeeding on the go?ā€ with​​ graphic showing red sneakers hanging by their laces.​

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Spanish

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En California, agosto es un buen mes para salir al aire libre y disfrutar de alguna actividad física con su bebé. Puede hacer calor, ”así que asegúrese de llevar algo de agua y protección solar!

La ley de California dice que es su derecho dar pecho en pĆŗblico. ​

WIC ofrece algunos consejos:

  • Haga lo que le resulte cómodo.
  • Utilice un portabebĆ©s.
  • Coloque una camisa holgada sobre una camiseta sin mangas. Esto le permite levantarse la camisa y dar pecho a su bebĆ©.

Encuentre una oficina de WIC para mĆ”s consejos y apoyo para la lactancia en MyFamily.WIC.ca.gov​.

#WICdeCalifornia #WIC #WICFunciona #LactanciaMaterna #MesdelaLactanciaMaterna #SemanaMundialdelaLactanciaMaterna2023 #SMLM2023

Imagen: Getty

Alt Text: El texto de la imagen dice: ā€œĀæAmamantar mientras estĆ” fuera de casa?ā€ Con una imagen que muestra unos tenis rojos colgando de los cordones.

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Video​​s

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Newsle​tter

​Breastfeeding Peer Counselors Newsletter?RenditionID=17
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Newsletter (PDF)​​

Page Last Updated : August 2, 2023
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