Never a Bother is a campaign to prevent suicide among youth and young adults up to age 25, in California.
In this campaign, weāre telling youth experiencing thoughts of suicide that theyāre never a bother when reaching out to friends, trusted adults, and other types of support (such as 988). At the same time, weāre asking peer and adult allies to make sure young people in their lives know they are there for them and can reach out for help anytime.
All aspects of
Never a Bother have been co-created with youth, resulting in a multicultural and multilingual campaign that increases awareness of mental health resources and promotes help-seeking behaviors. The Never a Bother concept was co-created with and selected by youth based on its
welcoming feel, visual appeal, and messaging that authentically validates youth at risksā experiences and state of mind with clear encouragement to reach out for support before, during, and after a crisis
Community partner toolkits, fact sheets, palm cards, posters, and other resources can be found on the
Get Involved page.
Civilian Agency āhas been selected as the media contractor for this campaign.