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Women, Infants & Cā€‹ā€‹hildren (WIC)

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WIC Outreach

WICOutreach@cdph.ca.govā€‹

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2024 National Breastā€‹ā€‹ā€‹feeding Month

For National Breastfeeding Month 2024, the California Department of Public Health/Women, Infants and Children Division (CDPH/WIC) has released a new social media toolkit. We are celebrating and promoting breastfeeding and chestfeeding throughout August and September.

The toolkit features six social media posts which highlight key observances throughout the month. The social media posts spotlight services offering breastfeeding and chestfeeding support to diverse populations and offer supportive messages about WIC's support services.

As we commemorate 50 years of the WIC program, we recognized how breastfeeding support has been a part of WIC's great legacy. California WIC continues to help thousands of families who breastfeed and chestfeed. We are committed to nurturing healthier futures through dedicated education and support.

Breastfeedingā€‹ observances in August and September:

  • World Breastfeeding Week (August 1-7)
  • Indigenous Milk Medicine Week (August 8-14)
  • AANHPI Breastfeeding Week (August 15-21)
  • Black Breastfeeding Week (August 25-31)
  • Workplace Lactation Week (September 1-7)
  • Semana de La Lactancia Latina (September 3-9)

Additional ā€‹ā€‹Resources

Social Media

Post 1 - Celebrating National Breastfeedā€‹ing Month!

Post 2 - Talk with someone who understands your journey.

Post 3 - Celebrating choice in breastfeeding.

Post 4 - Breastfeeding Success with CinnaMoms!

Post 4 - Slide 2

Post 4 - Slide 3

Post 5 - WIC embraces your breastfeeding journey.

Post 6 - WIC offers pumps to fit your needs!

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