Farmers’ Market
California farmers provide nutritious foods to families throughout the state, the nation, and the world. The California Department of Public Health/Women, Infants, and Children Division (CDPH/WIC) supports the consumption of fresh, locally grown fruits and vegetables, and encourages shopping with local farmers at community WIC authorized farmers’ markets.
CDPH/WIC authorizes farmers and farmers’ markets for WIC Farmers’ Market Programs. These farmers are also automatically authorized to participate in the California Department of Food and Agriculture’s Senior Farmers’ Market Nutrition Program.
Farmers’ Market Nutrition Program (FMNP)
The WIC FMNP provides one booklet of three $10 checks ($30 total) to eligible households for use at WIC authorized Farmers’ Markets between May 1 and November 30 each year.
Cash Value Benefits (CVB) for Fruits and Vegetables
Most WIC participants receive a cash value benefit (CVB) on the WIC card each month. A limited number of authorized farmers accept the WIC card using an approved wireless terminal at select WIC authorized farmers’ markets.